One day a poor freshman high school student named Satou You discovers a bento (boxed meal) on sale at half price at the local supermarket. Reaching thoughtlessly to grab the new-found treasure, he ends up unconscious on the floor of the store a moment later. He soon finds out that getting a half-priced bento means taking part in a fierce, no-holds-barred supermarket survival battle . Despite being warned to stay out of it, he continues struggling to hold his ground until the Ice Witch , Yarizui Sen — a second-year student and current president of the Half-priced Food Lovers club, invites him to join her club because she sees his remarkable strength. Finally You is able to compete with the other fighters, including his half-cousin Shaga Ayame . Note: The first episode received an early screening at a special event on 18 September 2011 somewhere in Tokyo. Additionally, the first episode received an advance release on Nico Nico on 4 October 2011, limited to 2,000 viewers. The regular TV broadacst started on 9 October 2011.
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